*با سلام و درود  به مهمانان عزیز و کاربران گرامی وبلاگ#مهرزاد، ضمن عرض ادب و احترام به شما، این صفحه به منظور اطلاع رسانی و برای نشر آگاهی و غنی سازی می باشد، خواهشمند است، هر گونه پیشنهاد یا انتقاد را به مدیر سایت بفرمایید.

Driving Digital Transformation to Increase Local and Global Performance, Growth and

Sustainability, 12th Edition,x

Description,x

Information Technology for Management, 12th Edition, provides students with a

comprehensive understanding of the latest technological developments in IT and the

critical drivers of business performance, growth, and sustainability. Integrating feedback

from IT managers and practitioners from top-level organizations worldwide, the newest

edition of this well-regarded textbook features thoroughly revised content throughout to

present students with a realistic, up-to-date view of IT management in the current

business environment.x

The text offers a flexible, student-friendly presentation of the material through a pedagogy

that is designed to help students with different learning styles easily comprehend and retain

information. This blended learning approach combines visual, textual, and interactive

content—featuring numerous real-world case studies of how businesses use IT to increase

efficiency and productivity, strengthen collaboration and communication, and maximize

their competitive advantage. Students learn how IT is leveraged to reshape enterprises,

engage and retain customers, optimize systems and processes, manage business relationships and projects, and more.x

Table of Main Contents:x
Preface xiii
Acknowledgments xviii

Part 1 Emphasizing Local and Global Sustainability in the on-Demand and Sharing economies,x

1 Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally 1,x

2 Information Systems, IT Infrastructure, and the Cloud 31

3 Data Management, Data Warehouses, and Data Governance 66

4 Networks, the Internet of Things (IoT), and Edge Computing 107

5 Data Privacy and Cyber Security 149

Part 2 Maximizing Growth with Data Analytics, Social Media and Omni-Channel Technology

6 Business Intelligence, Data Science, and Data Analytics 199

7 Social Media and Semantic Web Technology 249

8 Omnichannel Retailing, E-commerce, and Mobile Commerce Technology 294

Part 3 Optimizing Performance and Growth with Business-Driven Systems, Artificial Intelligence and IT Strategy

9 Functional Business Systems 330

10 Enterprise Systems 363

11 Artificial Intelligence, Robotics, and Quantum Computing Technology 409

12 IT Strategy, Sourcing, and Strategic Technology Trends 444

Part 4 Building, Operating and Managing Systems to Support Sustainable Business

Practices During and After the COVID-19 Pandemic

13 Systems Development, IT Service Management and Project, Program and Portfolio Management 490

14 IT Ethics and Local and Global Sustainability 537

:Others

  New and expanded coverage of Artificial Intelligence, robotics, quantum computing

blockchain technology, IP intelligence, Big Data analytics, IT Service Management, 

portfolio, and knowledge management, DevOps, and program

   Engaging learning activities throughout, including crossword puzzles that reinforce and

test student comprehension, and ,Did you Know, boxes that offer interesting and humorous

looks at relevant technology

Updated content that reflects the ongoing growth of globalization and sustainability

 Cases and videos highlighting current and emerging trends and developments in IT technology

                  
:Features, Wiley Advantage

   An enhanced ebook includes a library of innovation white board animation videos (one per

chapter) to help bring  concepts to life, interactive graphics, and chapter concept check

assessment questions

    Provides numerous practical and relatable case studies of innovative global companies

such as AirBnb, Verizon,Coca-Cola, and Google,

   Features unique whiteboard animations in each chapter of the enhanced e-book version

of the textbook,
             

   Covers pragmatic monetary concepts such as calculating the cost of money, the impact of

taxes, funding projects, managing cash flow during the construction process,

         Contains end-of-chapter activities that strengthen critical thinking skills, interactive

online exercises, learning  objective lists, key term definitions,

   Presents boxed sections highlighting various job roles in IT management and illustrative

innovative uses of information technology,

  Includes a full range of teach resources and additional online exercises,

لطفا برای جلوگیری از قطع درختان، به جز موارد بسیار ضروری، ازچاپ روی کاغذ، خودداری فرمایید.

غنی سازی برای کار آفرینی و مدیریت با استفاده از فناوری اطلاعات و ارتباطات